Brand Books
If you had the most incredible brand in the world, but you couldn’t communicate its essence to copywriters, designers, collaborators, or investors, you’d only get so far. And how could you form real connections with prospects and clients?
A brand book helps you immerse stakeholders into the world of your brand.
It starts with a high-level overview before zooming into details like personality, voice, tone, communication guidelines, visual identity, logo usage rules, and more.
It’s such a valuable tool. Hand your brand book to any employee, contractor, or influencer, and they’ll quickly understand all the essentials.
Your brand book will help them:
honor your brand values
represent your brand in ways that make sense
dream up exciting and relevant ideas for the future
create the right visuals, in a consistent way
create on-brand, consistent communications
become more efficient with projects
and foster trust among clients and prospects.
It’s a collaborative effort. Me and my design partner will conduct research, uncover the right opportunities, and interview key stakeholders to ensure your brand book is a success.
Final deliverables:
Fully designed brand book
Editable files to support you today and into the future
Optional add-on: execution plan for copy and design