If you had the most incredible brand in the world, but you couldn’t communicate its essence to copywriters, designers, collaborators or investors, it wouldn’t get you very far. How could you form lasting connections with clients?

A brand book helps you immerse stakeholders into the world of your brand. It starts with a high-level overview before diving into the details – personality, voice and tone, communication guidelines, visual identity, logo usage rules and more.

It is such a valuable tool. Hand your brand book to any employee, contractor or influencer, and they’ll quickly understand all of the essentials.

Your brand book will help them:

• honor your brand values

• represent your brand in ways that make sense

• dream up exciting and relevant ideas for the future

• create the right visuals, in a consistent way

• create on-brand, consistent communications

• become more efficient with projects

• foster trust among clients and prospects

This is a collaborative effort. Me and my design partner will conduct research, uncover the right opportunities and interview key stakeholders to ensure your brand book is a success.

Final deliverables:

• Fully designed brand book

• Editable files to support you today, and as your brand evolves

• Optional add-on: execution plan for copy and design