Brand Voice and Tone

Visuals aren’t the entire story…words play an integral role in building trust.

Your brand voice plays a pivotal role in evoking moods, creating emotional connections, inspiring action — and building trust. It represents your brand and who you are as a company, while helping you stand out amongst the competition.

Think of the five senses. Your voice affects how your brand looks (i.e., website messaging and ads) and how it sounds (i.e., a prospect reading your copy aloud or listening to a branded video). And, just like in the real world, what you say and how you say it means a lot.

Final deliverables:

• Brand voice and tone guide*

• Editable file to support you now and into the future

• Optional add-on: copy execution plan

*Design services available upon request.